Susan Theder is Executive Vice President and Chief Marketing Officer at Advisor Group, Inc. one of the nation’s largest networks of independent financial advisors, overseeing more than $160 billion in…
Executive Vice President and Chief Marketing Officer — Advisor Group, Inc.
Susan Theder is Executive Vice President and Chief Marketing Officer at Advisor Group, Inc. one of the nation’s largest networks of independent financial advisors, overseeing more than $160 billion in client assets. She assumed her current role in Fall 2016.
As CMO, Susan leads the team that delivers strategic analysis and positioning efforts for products, services and branding. She also creates public awareness of the value proposition which the platform and its member broker dealer firms offer to current and potential advisors, through a full range of events, marketing communications and public relations.
Susan has spent more than 25 years in financial services, most recently as Chief Marketing Officer at Cetera Financial Group, overseeing marketing and communications for its 11 independently managed broker-dealers. Prior to Cetera, Susan was a Managing Director at Pershing, LLC, responsible for the strategic marketing of their BD, RIA and global business units. Earlier, Susan held senior positions in marketing, product management and practice management at Fidelity Investments.
Susan earned a Bachelor of Arts degree in History, with Honors, from Bowdoin College, Brunswick, Maine. She is registered by FINRA as a General Securities Representative (Series 7), a General Securities Principal (Series 24), and holds a Series 63 license.