Advisor Group Launches New Advisor Engagement Team, Spearheaded By Wealth Management Industry Leader Erinn Ford

From PR Newswire:

Advisor Group, the nation's largest network of independent wealth management firms, today has appointed Erinn Ford to the newly-created position of Executive Vice President, Advisor Engagement, effective immediately. Ms. Ford, a 30-year veteran of the wealth management industry, is the former CEO of Advisor Group subsidiary firm KMS Financial, and the former President of Cetera Advisors.

Ms. Ford said, "Financial professionals are front and center to everything we do, and our role at Advisor Group is to take a business model-driven approach to providing the support they need to deliver the best possible experience to their clients. Advisor Group has attracted many of the smartest, most innovative and forward-thinking leaders in our industry, and we are well-positioned to create a new standard of personalized service combined with the benefits of industry-leading scale and resources. We have an enormous opportunity to further align our organization's expertise with awareness and adoption of our industry-leading programs and platforms, while collaborating across our field-facing teams to drive growth opportunities, greater business efficiencies and a richer sense of community for our financial professionals."