Broker Check

Advisor Group Reports Double-Digit Difference in Revenue Growth for Advisors Using MyCMO Platform in 2020

From PR Newswire:

Advisor Group, the nation's largest network of independent wealth management firms, today announced that financial professionals using MyCMO, its turnkey digital marketing platform, achieved significantly higher year-over-year growth rates as compared to non-subscribers.

MyCMO allows financial professionals affiliated with Advisor Group's six subsidiary firms—FSC Securities, Royal Alliance Associates, SagePoint Financial, Securities America, Triad Advisors, and Woodbury Financial Services—to plan and execute authentic marketing efforts at scale for existing and prospective clients. Using pre-approved yet customizable emails, social media posts, greeting cards, newsletters, and more, MyCMO makes it easy for financial professionals to strengthen their connections with existing and prospective clients, building deeper relationships that lead to increased referrals and expanded wallet share.

The data shows that in 2020, MyCMO subscribers experienced year-over-year revenue growth rates approximately 50% higher on average than non-subscriber growth rates. For financial professionals with annual revenue between $100,000 - $250,000, who are perhaps earlier in their careers, year-over-year growth rates were greater than 200% higher when compared to non-subscribing counterparts. Even financial professionals with over $1M in annual revenue saw revenue growth rates 30% higher than those achieved by non-MyCMO users.