How Financial Advisors Can Best Approach Post-Pandemic Digital Marketing

From Financial Advisor:

As vaccination supply begins to outpace demand and much of the country removes restrictions on gatherings and travel, financial advisors may be tempted to toss aside the virtual and digital marketing activities that became their only options during the pandemic.

While everyone will welcome a return to normalcy, advisors need to realize that the digital marketing and communications approaches they embraced during the ‘virtual’ days are here to stay—and while some will continue to be ‘go-to’ strategies, others will see their roles adjusted for the post-pandemic world.

Winning Pandemic Tactics That Are Now Must Haves
Certain digital marketing tools have proven essential to success during the pandemic—and in the process have emerged as “must have” elements of growth-oriented advisors’ marketing toolkits going forward.